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evening newspaper, the Liverpool Echo, didn’t cover the local music scene. Because he hadn’t received any reaction from the press he decided, instead of a jazz magazine, he would write about the local rock ‘n’ roll scene. A friend from the Jacaranda introduced him to Jim Anderson, a local civil servant, who offered to lend Bill and Virginia the £50 they needed to launch the project, they decided on a fortnightly newspaper devoted to the music scene on Merseyside, it would be a ‘What’s On’ of every musical event during the next fortnight. He still didn’t have a name for the new musical paper and, sitting alone one night in the papers office, thinking of the distribution area, the whole of Merseyside including Widness and Warrington, a picture of a policeman walking his beat came into his head along with the name ‘Mersey Beat’, (the music papers name is based, not on the ‘beat’ of the music but on a policeman walking his beat!), the first issue sold out, all 5000 copies. Local bands started calling themselves ‘Beat Groups’ instead of rock ‘n’ roll bands and venues started advertising themselves as ‘Beat Sessions’ and ‘Beat Clubs’. Once The Beatles had achieved recording success, national newspapers called the Liverpool sound ‘Mersey Beat’, adopting the name of Bill’s local music paper? Because of his friendship with John Lennon, Stuart Sutcliffe, Paul McCartney and George Harrison, The Beatles where the main group the paper promoted. They had been brilliantly photographed in Germany by Astrid Kirchherr, photographs now famous, taken outside of a studio and while performing on stage. Bill engaged Dick Matthews to take shots of them on stage at the Cavern and on outside locations, no other group had such a large photographic record of their early career. The papers circulation kept on increasing and started covering groups in Manchester, Birmingham, Sheffield and Newcastle, the paper also ‘Championed’ The Rolling Stones.
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